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Roots

"Where Style Takes Root"

About Us

Roots is a charming boutique nestled in the heart of Indianola, IA, with a reach that has extended to neighboring communities since 2017. This eclectic store offers a wide variety of unique products, ranging from bath essentials and beauty items to gourmet food selections such as bread mixes, dips, and gourmet crackers. Known for its custom-designed hats, koozies, and vintage apparel, Roots also boasts an array of designer graphic tees and sweatshirts. Offering more than just clothing, the boutique features exquisite jewelry, handbags, and a selection of gifts for any occasion. Home decor enthusiasts will delight in the seasonal and holiday items available as well as quaint home accents. Rooted in community spirit, the store celebrates local pride with Indianola Indians merchandise. For convenient shopping, Roots offers in-store pick-up and gift certificates, making it the go-to destination for a personal treat or a thoughtful present.

Areas Served

Our Professional Associations

Indianola Chamber of Commerce

What We Offer

Our Services include:

Boutique: Discover a warm, welcoming boutique filled with thoughtfully curated fashion, accessories, home décor, and unique finds designed to make every visit feel special.
Apparel Store: Shop a stylish collection of clothing selected for comfort, quality, and everyday wear—perfect for refreshing your wardrobe with pieces you’ll love.
Women’s Clothing Store: Find trendy, flattering, and affordable women’s clothing for every season, handpicked to help you look and feel your best.
Jewelry Store: Explore beautiful jewelry pieces, from everyday essentials to standout accessories, crafted to elevate any outfit or make the perfect gift.
Gift Certificates: Give the gift of choice with Roots gift certificates—ideal for birthdays, holidays, or anyone who would love a unique local shopping experience.
In-Store Pick-Up: Enjoy convenient in-store pick-up for your purchases, making it easy to shop online or reserve your favorite items and grab them when it works for you.
Local Vendors Market: Support local makers and artisans through our rotating selection of handmade goods, specialty items, and one-of-a-kind creations.
Home Decor Store: Browse cozy, stylish, and seasonal home décor designed to help you personalize your space with charm and character.
Gift Store: Find the perfect gift for any occasion—whether you’re shopping for birthdays, holidays, celebrations, or just because.

Our Brands include:

Bramble Wood Acres
Ah Jeez

Our Products include:

Women’s Clothing
Women’s Accessories
Jewelry
Home Decor
Bath Products
Beauty Products
Designer Graphic T-Shirts/Sweatshirts
Vintage T-Shirts/Sweatshirts
Handbags
Candles
Local Indianola Indians Merch
Custom Designed Hats
Seasonal Items
Holiday Items
Gifts
Gourmet Crackers
Soup
Dip
Bread Mixes
Greeting Cards
Custom Koozies
Organic Products
Sport Team Tumblers

Testimonials

On 3/15/2026 K J had this to say:
One of my favs! Candles, wax melts, clothing, lotion. All are awesome!

On 2/19/2026 Alison Vice had this to say:
The store has new inventory every week and you can count on them to have fresh, seasonal inventory. Always a friendly welcome and a great smell when you walk inside.

On 10/6/2025 Jordan McGlumphry had this to say:
I absolutely love roots! Every time I am in the mood to shop for myself or need to find a gift I 100% stop in roots. Not only is the staff super nice and helpful, there is so much retail to pick from!

On 6/28/2025 Victoria had this to say:
Stopped in for kiddos birthday. Loved everything and prices are fair prices. Got a beautiful bracelet for myself and kiddo shome charms along with earrings. Stopped a second time and got hand spray. I will definitely be back.

On 9/12/2024 Susan O had this to say:
Super nice owner. Great place to get more elegant gifts from Iowa. Worth checking out and I will definitely be back!

Contact Us

Roots
102 E Salem Ave Indianola, IA 50125
Phone: (515) 303-0603
Email: rootsllc1103@gmail.com

Located In Downtown Main Street District

Where To Find Us

Payment Types Accepted

American Express, Android Pay, Apple Pay, Debit Cards, Discover, MasterCard, Visa

Our Hours

Wednesday: 10:00 AM - 3:00 PM
Thursday: 10:00 AM - 5:00 PM
Friday: 10:00 AM - 5:00 PM
Saturday: 9:00 AM - 3:00 PM
Sunday: 11:00 AM - 3:00 PM

FAQ

What type of products does Roots offer?

Roots carries a wide variety of unique and stylish items, including jewelry, clothing, home décor, necessities, gifts, and seasonal items. Customers consistently describe the shop as having “things for anybody” and offering cute, unique selections.

Does Roots offer locally inspired or branded items?

Yes! Roots features its own line of apparel and gift items, including local Indianola Indians items.

Are the items good for gifts?

Absolutely—customers frequently highlight Roots as a great place to find unique, elegant, and Iowa‑themed gifts from apparel to décor and accessories.